Gizhewaadiziwin Health Access Centre Brand Refresh
A full brand refresh for Gizhewaadiziwin Health Access Centre, focused on clarity, consistency, and the grandfather teachings. The visual identity was refined through a logo update and brand guide, then carried across print and digital materials. From business cards and staff apparel to coffee cups, roll banners, and program brochures, the brand is now consistent. The work also included a strategic plan document and social media content, with campaigns designed to make communication feel more focused and approachable.
Big Jinger Tackle Brand Launch
A ground-up brand launch for Big Jinger Tackle, built in close collaboration with the owner. The brand took shape through a new logo, website, business cards, and social media presence, all designed to feel authentic and connected to the fishing community. Beyond visuals, the work included banners for marketing and events and planning in-person workshops where the brand could exist as a store and learning platform.
University of Minnesota
Admissions Experience Redesign
An new admissions package designed to excite. The envelope sets the tone with Goldy the Gopher front and center. Inside, a redesigned admissions booklet walks students through important information, with separate versions for freshman and transfer students. A hand-illustrated campus map adds character and helps make the place feel real. Stickers bring in a sense of celebration and built to spark school pride the moment it arrives.
Northern Community Development Services Brand Overhaul
A complete brand overhaul for Northern Community Development Services for their 50th Anniversary. This included a new logo, an updated website, and a cohesive set of marketing and office materials—from brochures and roll banners to business cards, forms, and letterhead. The work included the redesign of the building exterior and new signage along with staff headshots and Holiday mailers.
